Media Leadership Program
The program empowers leaders from Dubai’s government, semi-government, and private sectors to master storytelling, uniting media narratives and forging global connections. Participants shape Dubai’s reputation as a global media hub, strengthening its international presence and amplifying its voice worldwide.
Areas of Focus
Developing elite media professionals and spokespersons in vital sectors.
Preparing the next generation of Chief Communications Officers.
Empowering leaders to operate effectively across all media platforms.
Building a proactive first line of defence to address and counter social media challenges swiftly and effectively.
Program Learning Journey
Executive Education
Specialized training courses designed to develop strategic skills for government media managers, awarding certificates from prestigious global universities.
Experiential Learning
Hands-on activities and real-world projects enabling participants to apply their skills through practical experience.
International Learning Tour
A knowledge-sharing journey to the United Kingdom, offering insights from leading government communication entities and expertise in strategic communications.
Media Practitioner Lab
Intensive workshops focusing on mastering traditional media, engaging with social media, and combating misinformation.
Simulation-Based Learning
Realistic scenarios replicating actual challenges, allowing participants to practice crisis management and strategic communication in a controlled environment.